• Net Sales (millions $)
    chart

    Net sales were strong again in 2009, despite the weak economy's pressure on consumers.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (a) CAGR = compounded annual growth rate.

  • Operating Profit (millions $)
    chart

    Once again, we increased operating profit dollars while continuing to invest in our business and cost-savings programs.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (a) CAGR = compounded annual growth rate.

  • EPS ($) (diluted)
    chart

    2009 EPS increased 6% over 2008, the 8th consecutive year of growth.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (a) CAGR = compounded annual growth rate.

  • Cash Flow (b) (millions $)
    chart

    We have consistently delivered strong cash flow, and 2009’s $1.3 billion level is a record for Kellogg Company. In 2005 and 2008, the Company made voluntary pension contributions after-tax of $210 million and $300 million, respectively.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (a) CAGR = compounded annual growth rate.
    (b) Cash flow is defined as net cash provided by operating activities less capital expenditures. The Company uses this non-GAAP financial measure to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities and share repurchase. Refer to Management’s Discussion and Analysis within the Form 10-K included herein for reconciliation to the most comparable GAAP measure.

  • Return On Invested Capital(c) (%)
    chart

    Our operating principles of Sustainable Growth and Manage for Cash combine to deliver continuous improvement in ROIC.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (c) Return on Invested Capital = (Operating profit + Amortization expense – Income taxes) divided by the average of the beginning and ending balances of (Total equity + Current maturities of long-term debt + Notes payable + Long-term debt + Deferred income taxes + Accumulated amortization).

  • Dividends ($ per share)
    chart

    Dividends per share have increased 42% over the past 5 years.

    Note: Fiscal years 2004 and 2008 include a 53rd week.
    (a) CAGR = compounded annual growth rate.

 

Letter to Shareowners continued...

We could not achieve success without our consumers, our partners, our employees, and, especially, our ­shareowners. Thank you for your continued confidence and support. We will continue to execute our sustainable growth model and focused business strategy to deliver sustainable and dependable performance—that is the strength of Kellogg.

David Mackay Signature
David Mackay
President and Chief Executive Officer

Jim Jenness
Jim Jenness
Chairman of the Board