Net Sales (millions $)

Net sales were strong again in 2009, despite the weak economy's pressure on consumers.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(a) CAGR = compounded annual growth rate.
Operating Profit (millions $)

Once again, we increased operating profit dollars while continuing to invest in our business and cost-savings programs.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(a) CAGR = compounded annual growth rate.
EPS ($) (diluted)

2009 EPS increased 6% over 2008, the 8th consecutive year of growth.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(a) CAGR = compounded annual growth rate.
Cash Flow ^(b) (millions $)

We have consistently delivered strong cash flow, and 2009’s $1.3 billion level is a record for Kellogg Company. In 2005 and 2008, the Company made voluntary pension contributions after-tax of $210 million and $300 million, respectively.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(a) CAGR = compounded annual growth rate.
(b) Cash flow is defined as net cash provided by operating activities less capital expenditures. The Company uses this non-GAAP financial measure to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities and share repurchase. Refer to Management’s Discussion and Analysis within the Form 10-K included herein for reconciliation to the most comparable GAAP measure.
Return On Invested Capital^(c) (%)

Our operating principles of Sustainable Growth and Manage for Cash combine to deliver continuous improvement in ROIC.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(c) Return on Invested Capital = (Operating profit + Amortization expense – Income taxes) divided by the average of the beginning and ending balances of (Total equity + Current maturities of long-term debt + Notes payable + Long-term debt + Deferred income taxes + Accumulated amortization).
Dividends ($ per share)

Dividends per share have increased 42% over the past 5 years.

Note: Fiscal years 2004 and 2008 include a 53rd week.
(a) CAGR = compounded annual growth rate.

Corporate and Shareowner Information

World Headquarters

Kellogg Company
One Kellogg Square, P.O. Box 3599
Battle Creek, MI 49016-3599
Switchboard: (269) 961-2000

Corporate website: www.kelloggcompany.com
General information by telephone: (800) 962-1413

Common Stock

Listed on the New York Stock Exchange
Ticker Symbol: K

Annual Meeting of Shareowners

Friday, April 23, 2010, 1:00 p.m. ET
Battle Creek, Michigan

An audio replay of the presentation including slides will
be available at http://investor.kelloggs.com for one year. For further information, call (269) 961-2800.

Shareowner Account Assistance

(877) 910-5385 – Toll Free U.S., Puerto Rico & Canada
(651) 450-4064 – All other locations
(651) 450-4144 – TDD for hearing impaired

Transfer agent, registrar and dividend disbursing agent:

Wells Fargo Bank, N.A.
Kellogg Shareowner Services
P.O. Box 64854
St. Paul, MN 55164-0854

Online account access and inquires:
http://www.shareowneronline.com

Direct Stock Purchase and
Dividend Reinvestment Plan

Kellogg Direct^™ is a direct stock purchase and dividend reinvestment plan that provides a convenient and economical method for new investors to make an initial investment in shares of Kellogg Company common stock and for existing shareowners to increase their holdings of our common stock. The minimum initial investment is $50, including a one-time enrollment fee of $10; the maximum annual investment through the Plan is $100,000. The Company pays all fees related to purchase transactions.

If your shares are held in street name by your broker and you are interested in participating in the Plan, you may have your broker transfer the shares electronically to Wells Fargo Bank, N.A., through the Direct Registration System.

For more details on the plan, please contact Kellogg Shareowner Services at (877) 910-5385 or visit our investor website, http://investor.kelloggs.com.

Investor Relations

Kathryn C. Koessel (269) 961-9089
Vice President, Investor Relations
e-mail: investor.relations@kellogg.com
website: http://investor.kelloggs.com

Trustee

The Bank of New York Mellon Trust Company N.A.
2 North LaSalle Street, Suite 1020
Chicago, IL 60602

6.600% Notes – Due April 1, 2011
5.125% Notes – Due December 3, 2012
4.250% Notes – Due March 6, 2013
4.450% Notes – Due May 30, 2016
4.150% Notes – Due November 15, 2019
7.450% Notes – Due April 1, 2031

Independent Registered Public Accounting Firm

PricewaterhouseCoopers LLP

Kellogg Better Government Committee (KBGC)

This non-partisan Political Action Committee is a collective means by which Kellogg Company’s shareowners, salaried employees and their families can legally support candidates for elected office through pooled voluntary contributions. The KBGC supports a bipartisan list of candidates for elected office who are committed to public policies that encourage a competitive business environment. Interested shareowners are invited to write for further information:

Kellogg Better Government Committee
Attn: Gary H. Pilnick, Chairman
One Kellogg Square
Battle Creek, MI 49016-3599

Forward-Looking Statements

This annual report contains statements that are forward-looking and actual results could differ materially. Factors that could cause this difference are set forth in Items 1 and 1A of the accompanying Annual Report on SEC Form 10-K.

Trademarks

Throughout this annual report, references in italics are used to denote Kellogg Company and its subsidiary companies’ trademarks.